About
Informations collected by applications are called event and are the basis for application analytics
An event defines an interaction collected for a particular user.
They may have another name such as hit for Google Analytics
An event is build from a tracker (called also tag (beacon, pixel)
This kind of event is mainly data generated by human activity but can also come directly from the application such as a page speed for instance.
Articles Related
Type
- screenview
- transaction
- item
- social -
- timing
- pageping,
- media play etc…
The type of event map directly to a table in the data model.
More:
| Tracking | Google Analytics | Snowplow Event Type |
|---|---|---|
| Page Views | pageview / screenview | Pageview |
| Item View | item | Item view |
| Custom Interaction | event | Custom structured/unstructured event |
| Transaction | transaction | Ecommerce transaction |
| Social interaction (A like button was clicked for instance) | social | Social |
| Exception | exception | Error tracking |
| User/App timing | timing | Page pings |
| Impression | Ad impression |
Model
Data
Mandatory:
- idsite: the site identifier (ie property)
- url: current URL
- urlref: HTTP referrer (traffic source); can be blank
- action: action name (defaults to pageview)
- data: contains information on the UUID from cookie state
Others:
- title: page title
- screen: screen resolution information
- date: client-side datetime in the browser
Client information:
- browser User-Agent,
- client IP address