Consumer Analytics - Tracking

tracking is the process to follow a user.

• Cookie:
  • Evercookies,
  • Cookie Syncing - Automatically re-sync unique cookie ID across consumer devices.
• Web - Browser Fingerprinting
• Ad - Urchin Tracking Module (UTM) - or Campaign Parameters
• Web Analytics - Pixel (1×1 gif, Clear Gif) (when no HTTP post request is available, email, …)
• Email: Email - Open (Tracking)

* Site tracking and the GDPR

• See user-identification