How are users/consumers tracked on the internet?

About

This page shows how tracking works. tracking is the process of following a user.

Technique

• Tracking Cookie:
  • Evercookies,
  • Cookie Syncing - Automatically re-sync unique cookie ID across consumer devices.
• Web - Browser Fingerprinting
• What are the UTM (Urchin Tracking Module) known as Campaign Parameters?
• Web Analytics - Pixel (1×1 gif, Clear Gif) (when no HTTP post request is available, email, …)
• Email: Email - Open (Tracking)
• ETag Http Header.

GDPR

* Site tracking and the GDPR

Documentation / Reference

• See user-identification