Application Analytics - Measurement Protocol

Card Puncher Data Processing


The measurement protocol defines the communication protocol (ie how and what) that is used between the tracker and the collector.

It has generally two parts:

  • The transport – to where and how you send data
  • The payload – the data you send


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Consumer Analytics - Event Collector

A collector collects event send by a tracker The event and data send are describe in a measurement protocol Data aggregation refers to techniques for gathering individual data records (for example...
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Google Analytics has essentially two ways of gathering data: hit collection using Data Import. (by sending hits) collected by: the JavaScript tracking code, the mobile SDK or the Measurement...
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Google analytics - Measurement Protocol

in Google analytics. See the reference doc
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Trackers are client or server-side libraries which track user behavior by sending events. There are two methods of tracking: (Recommended): Events are generated on the server : Events are generated...

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