Ad - Size

1 - About

ad size is a property of:

  • a creative. It defines the size of the visual
  • a ad unit that define the creative sizes that it can received.

The size can be:

  • fixed
  • or flexible

3 - Typical shapes and sizes of banner

  • Typical: 468×60 pixels.
  • Leaderboard 728 x 90
  • Banner 468 x 60
  • Skyscraper 120 x 600
  • Medium rectangle 300×250,
  • Rectangle 180×150,
  • Wide skyscraper 160×600,

4 - The highest performing banner ad sizes

Based on experience and reading, not science.

  • Medium 300×250
  • Medium rectangle, 336×280
  • Leaderboard / Large rectangle, 728×90
  • Mobile leaderboard: 320×50

5 - Example

5.1 - IAB

See the iab specifications on IAB Standard Ad Unit Specification:

  • Fixed Size Ad
  • Flexible Size Ad

Full list:

  • Leader (Leaderboard) - 728×90
  • Banner (Typical) - 468×60
  • Skyscraper - 120×600
  • Wide Skyscraper - 160×600
  • Button - 125×125
  • Half Banner - 234×60
  • Small Rectangle - 180×150
  • Vertical Banner - 120×240
  • Small Square - 200×200
  • Square - 250×250
  • Medium Rectangle - 300×250
  • Large Rectangle - 336×280
  • Half Page - 300×600
  • Mobile Leader - 320×50
  • Large Mobile Leader - 320×100
  • Large Leader - 970×90
  • Billboard - 970×250
  • Netboard - 580×400
  • Netboard Short - 580×300
  • Portrait - 300×1050

5.2 - AdManager Size

Google - AdManager (Gam | Dfp )

  • Fluid (Fluid)
  • Custom rendering (Native)
  • 88×31 (Micro Bar)
  • 120×20 (MMA Small Banner)
  • 120×30 (MMA Small Banner)
  • 120×60 (Button 2)
  • 120×90 (Button 1)
  • 120×240 (Vertical Banner)
  • 120×600 (Skyscraper)
  • 125×125 (Button)
  • 160×600 (Wide Skyscraper)
  • 168×28 (MMA Medium Banner)
  • 168×42 (MMA Medium Banner)
  • 180×150 (Rectangle)
  • 200×200 (Small Square)
  • 200×446 (Custom)
  • 216×36 (MMA Large Banner)
  • 216×54 (MMA Large Banner)
  • 220×90 (Custom)
  • 234×60 (Half Banner)
  • 240×133 (Custom)
  • 240×400 (Vertical Rectangle)
  • 250×250 (Square)
  • 250×360 (Custom)
  • 292×30 (Custom)
  • 300×31 (Custom)
  • 300×50 (MMA Extra-Large Banner)
  • 300×75 (MMA Extra-Large Banner)
  • 300×100 (3:1 Rectangle)
  • 300×250 (Medium Rectangle)
  • 300×600 (Half-Page Ad)
  • 300×1050 (Custom)
  • 320×50 (Mobile Leaderboard)
  • 320×100 (Custom)
  • 320×480 (Mobile portrait full screen)
  • 336×280 (Large Rectangle)
  • 468×60 (Full Banner)
  • 480×320 (Mobile landscape full screen)
  • 580×400 (Custom)
  • 728×90 (Leaderboard)
  • 750×100 (Custom)
  • 750×200 (Custom)
  • 750×300 (Custom)
  • 768×1024 (Tablet portrait full screen)
  • 930×180 (Custom)
  • 950×90 (Custom)
  • 960×90 (Custom)
  • 970×66 (Custom)
  • 970×90 (Large Leaderboard)
  • 970×250 (Custom)
  • 980×90 (Custom)
  • 980×120 (Custom)
  • 1024×768 (Tablet landscape full screen)

5.2.1 - Out of page

Out of page:

More … Doc

5.2.2 - Responsive

6 - How to see the size of an element

With the devtool, you can inspect the size of an element.

  • Open Devtool (F12)
  • Click with the mouse on the desired element
  • Read the size

Example with a wide scraper (160*600)

7 - Google Publisher Tag and Size


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