About
ad size is a property of:
- a creative. It defines the size of the visual
- a ad unit that define the creative sizes that it can received.
The size can be:
- fixed
- or flexible
Articles Related
Typical shapes and sizes of banner
- Typical: 468×60 pixels.
- Leaderboard 728 x 90
- Banner 468 x 60
- Skyscraper 120 x 600
- Medium rectangle 300×250,
- Rectangle 180×150,
- Wide skyscraper 160×600,
The highest performing banner ad sizes
Based on experience and reading, not science.
- Medium 300×250
- Medium rectangle, 336×280
- Leaderboard / Large rectangle, 728×90
- Mobile leaderboard: 320×50
Example
IAB
See the iab specifications on IAB Standard Ad Unit Specification:
- Fixed Size Ad
- Flexible Size Ad
Full list:
- Leader (Leaderboard) - 728×90
- Banner (Typical) - 468×60
- Skyscraper - 120×600
- Wide Skyscraper - 160×600
- Button - 125×125
- Half Banner - 234×60
- Small Rectangle - 180×150
- Vertical Banner - 120×240
- Small Square - 200×200
- Square - 250×250
- Medium Rectangle - 300×250
- Large Rectangle - 336×280
- Half Page - 300×600
- Mobile Leader - 320×50
- Large Mobile Leader - 320×100
- Large Leader - 970×90
- Billboard - 970×250
- Netboard - 580×400
- Netboard Short - 580×300
- Portrait - 300×1050
AdManager Size
Google - AdManager (Gam | Dfp )
- Fluid (Fluid)
- Custom rendering (Native)
- 88×31 (Micro Bar)
- 120×20 (MMA Small Banner)
- 120×30 (MMA Small Banner)
- 120×60 (Button 2)
- 120×90 (Button 1)
- 120×240 (Vertical Banner)
- 120×600 (Skyscraper)
- 125×125 (Button)
- 160×600 (Wide Skyscraper)
- 168×28 (MMA Medium Banner)
- 168×42 (MMA Medium Banner)
- 180×150 (Rectangle)
- 200×200 (Small Square)
- 200×446 (Custom)
- 216×36 (MMA Large Banner)
- 216×54 (MMA Large Banner)
- 220×90 (Custom)
- 234×60 (Half Banner)
- 240×133 (Custom)
- 240×400 (Vertical Rectangle)
- 250×250 (Square)
- 250×360 (Custom)
- 292×30 (Custom)
- 300×31 (Custom)
- 300×50 (MMA Extra-Large Banner)
- 300×75 (MMA Extra-Large Banner)
- 300×100 (3:1 Rectangle)
- 300×250 (Medium Rectangle)
- 300×600 (Half-Page Ad)
- 300×1050 (Custom)
- 320×50 (Mobile Leaderboard)
- 320×100 (Custom)
- 320×480 (Mobile portrait full screen)
- 336×280 (Large Rectangle)
- 468×60 (Full Banner)
- 480×320 (Mobile landscape full screen)
- 580×400 (Custom)
- 728×90 (Leaderboard)
- 750×100 (Custom)
- 750×200 (Custom)
- 750×300 (Custom)
- 768×1024 (Tablet portrait full screen)
- 930×180 (Custom)
- 950×90 (Custom)
- 960×90 (Custom)
- 970×66 (Custom)
- 970×90 (Large Leaderboard)
- 970×250 (Custom)
- 980×90 (Custom)
- 980×120 (Custom)
- 1024×768 (Tablet landscape full screen)
Out of page
Out of page:
More … Doc
Responsive
https://developers.google.com/doubleclick-gpt/guides/ad-sizes#responsive_ads
How to see the size of an element
With the devtool, you can inspect the size of an element.
- Open Devtool (F12)
- Click with the mouse on the desired element
- Read the size
Example with a wide scraper (160*600)
Google Publisher Tag and Size
Ad Size in Advertising - Google Publisher Tag, see https://developers.google.com/doubleclick-gpt/guides/ad-sizes