Ad - Serving (and selection)

Ad - Request (to serve an ad)

Ad - Request (to serve an ad) About A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads "...

Ad - Creative

Ad - Creative About A Creative is the visualization part of the ad that's shown on a webpage or an app It can be: * an image * a video in the form of a code snippet: * HTML5 * Campaign M "...

Ads - Impression

Ads - Impression About An impression is when a ad shows on a web site (property). It doesn’t take into consideration whether or not the user viewed the ad. In CPM, the total recorded count of "...

Ad - Line item

A line item is a line of an order that represents an order for one ad to show (An order may have several ad) It describes a set of requirements for an ad to be selected in order to show. Articles Rela "...

Ad - Response

A ad response to a ad request Articles Related Example Ad Manager Example snapshot of the Delivery Tool Documentation

Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (pub "...

Advertising - Transaction (buying and selling ads)

A transaction is the buying and selling of advertising inventory (digital,... ) Ads transaction between advertisers and publishers (manually or from ad server) is done on a ad network Articles Related "...

Google - AdManager (Gam | Dfp )

Ad Manager (also known as DoubleClick for Publishers (DFP)) is basically an ad server solution where publisher can manage their ads. It has several level of functionalities Small publisher: create "...

Google Ad Manager - Delivery of ad

The serving process of ad in Google Ad Manager Articles Related Process The user's web browser or mobile device loads an Ad Manager ad tag (on a site) or Ad Manager ad code (in an app) and triggers a "...

Google Ad Manager - Delivery tool (Ad Serving Diagnostic)

With Google Ad Manager's Delivery Tools, you can : diagnose delivery of an unexpected line item discover the source of an unknown creative in your web, mobile app, or in-stream video content. run a "...