Ad - Serving (and selection)

Card Puncher Data Processing


How an ad is selected and served in order to create an impression

The selection process chooses the best ad to serve to users.



See Google Ad Manager - Delivery of ad

On another publisher website

with Passback Tag, See serve_ads_on_another_publishers_website

Discover More
Macro Creative Admanager
Ad - Creative

A Creative is the visualization part of the ad that's shown on a webpage or an app It can be: an image a video in the form of a code snippet: HTML5 Campaign Manager tags The creative is...
Card Puncher Data Processing
Ad - Line item

A line item is a line of an order that represents an order for one ad to show (An order may have several ad) It describes a set of requirements for an ad to be selected in order to show. price...
Card Puncher Data Processing
Ad - Request (to serve an ad)

A request to display an ad (ie when a site requests ads for display). It's part of the selection and serving process A user's web browser or mobile device loads an ad tag (on a site) or app code (app)...
Ad Request Delivery Tool Google
Ad - Response

A ad response to a ad request Example snapshot of the Delivery Tool
Card Puncher Data Processing
Ad - Server

An ad server is the application used to manage, run, and report on the ads life-cycle and performance. There are two types of ad servers by party: a first-party’s ad server to manage the offer (publisher...
Card Puncher Data Processing
Ads - Impression

An impression is when a ad shows on a web site (property). It doesn’t take into consideration whether or not the user viewed the ad. In CPM, the total recorded count of each viewable ad's impressions...
Card Puncher Data Processing
Advertising - Transaction (buying and selling ads)

A transaction is the buying and selling of advertising inventory (digital,... ) Ads transaction between advertisers and publishers (manually or from ad server) is done on a ad network To fulfill...
Adsense Admanager Auto Linked
Google - AdManager (Gam | Dfp )

Ad Manager (also known as DoubleClick for Publishers (DFP)) is basically an ad server solution where publisher can manage their ads. It has several level of functionalities Small publisher: create...
Adsense Admanager Auto Linked
Google Ad Manager - Delivery of ad

The serving process of ad in Google Ad Manager The user's web browser or mobile device loads an Ad Manager ad tag (on a site) or Ad Manager ad code (in an app) and triggers an ad request, which...
Admanager Delivery Tool Ad Present Getting Started
Google Ad Manager - Delivery tool (Ad Serving Diagnostic)

With Google Ad Manager's Delivery Tools, you can : diagnose delivery of an unexpected line item discover the source of an unknown creative in your web, mobile app, or in-stream video content. run...

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