Statistics - A/B (Test|Testing)

About

A/B Null Hypothesis test

  • set up multiple copies of the website,
  • redirect users randomly to each copies
  • measure which design improves the target the most.

Life-cycle

  1. Gather Samples
  2. Assign Buckets
  3. Apply Treatments
  4. Measure Outcomes
  5. Make Comparisons.

Web

Documentation / Reference


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