Marketing - Proposition / Added value


same as Marketing - Solution ?

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.–

See also: Unique_selling_proposition


Metrics that represent the value my users get from my product. Example:

Company Metric that represent value Ideal frequency
Airbnb Bookings / Stays Annual
Facebook Active users Daily/Monthly
Gusto Running employee payroll By-weekly/Monthly
Lyft Rides Weekly/Monhtly
Checkr Background checks Daily/Houly
Stripe Transactions Daily/Hourly

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