Marketing - Proposition / Added value
same as Marketing - Solution ?
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.–
See also: wiki/Unique_selling_proposition
Metrics that represent the value my users get from my product. Example:
|Company||Metric that represent value||Ideal frequency|
|Airbnb||Bookings / Stays||Annual|
|Gusto||Running employee payroll||By-weekly/Monthly|