Email Analytics - All Email Metrics that you need to follow


Sending email in the blue will not really be very useful if you don't measure the impact of your email strategy. This article regroups the mot important metrics to follow and their good/bad value

The data are collected via tracking method


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Click Through Rate is the number of click that have happen after a user has seen a page

CTR is an important metrics of engagement and is used in several marketing domain to analyse the efficiency of a process
Email - Open (Tracking)

Opening an email is an user action that shows engagement and is one of the email metrics. The opened email are tracked with a invisible one-pixel image. Ie when the email loads images, a HTTP get...
Email tracking is the process to collect data in order to analyze the efficiency of email

This articles regroups the technics that can be used inside an email in order to build the emaila analytics metrics
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What are the UTM (Urchin Tracking Module) known as Campaign Parameters?

Urchin Tracking Module (UTM) are tracking information added to a URL and are also known as campaign parameters. Tag your ads, emails and social media posts with UTM tags and analyze your ecommerce and...

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