Email - Analytics

Sending email in the blue will not really be very useful if you don't measure the impact of your email strategy. This article regroups the mot important metrics to follow and their good/bad value

• 20% is a good open rate,
• 3 to 7% is a good clickthrough rate,
• 5% is a poor bounce rate,
• 0.01% is a poor spam rate,
• 1% is a poor unsubscribe rate.