Email tracking is the process to collect data in order to analyze the efficiency of email

About

Email tracking is the method used to collect data about the email process in order to create email analytics metrics

Method

  • Open rate - The open rate can be calculated with a pixel analytics
  • Click through - click through rate can be enhanced with UTM parameters and utm_medium=email




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Sending email in the blue will not really be very useful if you don't measure the impact of your email strategy. This article regroups the mot important metrics to follow.
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Urchin Tracking Module (UTM) are tracking information added to a URL and are also known as campaign parameters. Tag your ads, emails and social media posts with UTM tags and analyze your ecommerce and...



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