Email - Tracking

Table of Contents

1 - About

Email tracking is the method used to collect data about the email process in order to create email analytics metrics

2 - Method

  • Open rate - The open rate can be calculated with a pixel analytics
  • Click through - click through rate can be enhanced with UTM parameters and utm_medium=email

Data Science
Data Analysis
Statistics
Data Science
Linear Algebra Mathematics
Trigonometry

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