Email - Campaign


Campaign email are email that are written in the context of a campaign and have a marketing purpose.

They are of the batch email type where an email is crafted for many recipient.

This emails are generally written in html and send with a special email provider that:

  • handle the load (You can't send email in batch at once)
  • and the analytics to see who has open or clicked on the email.

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(Web|Mobile) Analytics - User (Visitor Identity)

id he unique ID of the identify call itself received_at When the page or screen call was received sent_at When the page or screen call was triggered by the user number of unique users by each...
Batch emails are email that are written once and sends to many recipients

This article shows the principal characteristics of this emails
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A campaign is a series of operations designed to reach a goal. s are marketing workflow that search to engage with the user See If you: see a billboard, scroll past a sponsored Instagram post,...
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Email (Internet Message)

An Email is a document known as the MimeMessage or Internet Message Format that: is send and received between email server and managed via a client known as the Mail User Agent This is in the marketing...
Email as customer channel

email is a customer channel The 17 emails we send to engage customers, reduce churn & increase revenue
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What is a persona ?

This is a group of characteristic and/or trace of a person. Generally a customer

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