Customer - Retention

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retention is a term to represent how many customer are still using the product.

It's a measure of growth.


Retention rate is an aging report. It shows the number of customer that is using the product by there age (where the birth is the date of sign-up).

A retention rate that is flattening out show a good market fit

Retention Rate

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Card Puncher Data Processing

growth is a direct consequence of product market fit where: retention is measuring growth
Card Puncher Data Processing
Marketing - Product Market Fit

product market fit is achieved when customers start beating a path to your door. When you don’t have it, everything feels hard. When you do have it, everything is easy and every move you make feel easy....
Retention Rate Aging Report
Time - (Age | Aging) Report

An aging or age report shows a metrics by the age of something where the date of birth is generally the start date of a process. The metrics on week3 shows the number that are using the product...

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