Marketing - Customer Relationship

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A page about customer relationship.

Four Horsemen

The Four Horsemen of the Apocalypse is a metaphor depicting the end of times in the New Testament.

They describe conquest, war, hunger, and death respectively. We use this metaphor to describe communication styles that, according to our research, can predict the end of a relationship.

  • Criticism

An attack on your partner at the core of their character (not a critique or a complaint).

  • Contempt

We are truly mean—we treat others with disrespect, mock them with sarcasm, ridicule, call them names, and mimic or use body language such as eye-rolling or scoffing. The target of contempt is made to feel despised and worthless.

  • Defensiveness

A response to criticism - Defensive response generally reverse the blame in an attempt to make it the other partner’s fault.

  • Stonewalling

A response to contempt. It occurs when the listener withdraws from the interaction, shuts down, and simply stops responding to their partner.


DTR (Define the relationship) - A DTR is when we have to ask ourselves Am I going to take the next step forward in this relationship and takes things to the next level ?

Abraham discovered that DTR moments happen with God all through life. Will he stay, or will he leave and follow this god who is calling him ? In each case, Abraham moved out of the DTR moment into a new place of faith.

Abraham discovered the ultimate DTR: the covenant. When we enter a covenant relationship with the living god, we face the most significant DTR of our lives.

Before / After

Customer Relationship Before After

  • New Users: Dating
  • Existing Users: marriage


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