Marketing - Product Market Fit

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product market fit is achieved when customers start beating a path to your door.

When you don’t have it, everything feels hard. When you do have it, everything is easy and every move you make feel easy.

The focus should be on the problem and market in order to search for a solution.


Initial Product Market Fit Search:

  • Launch - “Launch when your product is better than what’s out there” - Paul Buchheit
  • Traction

Continued Product Market Fit Refinement:

  • Monetization
  • Growth


  • Identify the metrics that represent the value my users get from my product - Measure the repeat usage of that metrics
  • Measuring retention - Returning usage (Day 1, 3, 7, 30 retention).
  • NPS (Should be > 50). (Net Promoter Score, ie customer survey). See wiki/Net_Promoter - A positive NPS (i.e., one that is higher than zero) is generally deemed good, a NPS of +50 is generally deemed excellent, and anything over +70 is exceptional. The Net Promoter Score is calculated based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague?
  • Paying customer renewal rates. Renewal rate is the defined as the percentage of eligible subscriptions who renew, which is cohort-based.

Documentation / Reference

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retention is a term to represent how many customer are still using the product. It's a measure of growth. Retention rate is an aging report. It shows the number of customer that is using the product...
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growth is a direct consequence of product market fit where: retention is measuring growth
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Goal: with a good product, the process is 10x faster and cheaper. It solves a problem by offering a solution Initial Market Fit Search: Idea - Have a great idea (solution to...
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Prototyping is not building the Minimal Viable Product but the Minimal Remarkable Product “” Talk to customers, Listen to their pains not their solutions What underlying job are they...
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Number of Signups are more of a reflection of market fit than product market fit. The marketing phase that lead prospects to sign in, is called a lead magnet. Getting feedback by answering question...

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