Marketing - Funnel (flywheel)

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A funnel is a way to visualize a conversion lifecycle.

  • You product is a funnel
  • Every step in the funnel have drop-off

Funnel may be directly created via a guided navigation

Conversion Funnel



OBIEE - Funnel View


  • Internationalization
  • Authentication
  • Onboarding
  • Purchase conversion


See, Think, Do, Care-model

See Think Do Care

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Analytics - Goal (Conversion event)

Google Analytics defined a goal as a specific event that you define as a conversion. See also:
Onboarding Guide Mixpanel
Guided Navigation

guided navigation is a navigation that guides the user step by step in order to perform a process from start to end. funnel account creation, mailing list subscription shopping cart, ...
Conversion Funnel
Marketing - Conversion

A Conversion is when a user makes a action. See also: DTR You product is a funnel Every step in the funnel have drop-off see New Users: Dating Existing Users: marriage ...
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Marketing / Product Management - Metric

Metrics and KPI in the marketing context Pirate Metrics is customer-lifecycle framework for Product Marketing and Product Management created by Dave McClure to improve the marketing funnel AAARRR:...
Referral Funnel
Referral Program

A referral is the act of a customer recommending a product (or service) to a peer ...

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