Marketing - Research

Card Puncher Data Processing


Statistics - Research in Marketing

The best companies create a market. By definition, market research won’t help to find a hidden need.

Stop Listening, start looking

The way to improve your research is to stop just listening to what customers say and start looking at what they do.


Advertisers often ask consumers directly about their motivations. It seems a logical enough approach.

However, it’s based on the premise that what consumers say and what they do are aligned.

Unfortunately, as behavioral science as shown, that’s often not the case.

Naively believing customers will mislead you.

I think Henry Ford once said, “If I'd asked customers what they wanted, they would have told me, 'A faster horse!'”
People don't know what they want until you show it to them.
That's why I never rely on market research

Steve Jobs

Consumers don’t think how they feel, say what they think or do what they say

David Ogilvy



Marketing - Customer / Consumer

Find out how:

  • consumer think about a product,
  • what language they use when they discuss the subject,
  • what attributes are important to them,
  • what promise would be most likely to make them buy your brand.

Discover More
Card Puncher Data Processing

A market solved a problem See Signups are a reflection of market fit

Share this page:
Follow us:
Task Runner