Marketing - Copy

About

sales copy are text that are written to convert a visitor to a customer and are used mainly in landing page.

Consideration vs Attention Span

Example

  • great perks (short pleasure, hooks)
  • dedicated content (connectedness)
  • club (connectedness)

Happiness is really just about four things:

  • perceived control,
  • perceived progress,
  • connectedness (number and depth of your relationships),
  • and vision/meaning (being part of something bigger than yourself).

Hsieh, Tony. Delivering Happiness: A Path to Profits, Passion, and Purpose (pp. 232-233)

Documentation / Reference


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