About
sales copy are text that are written to convert a visitor to a customer and are used mainly in landing page.
Articles Related
Consideration vs Attention Span
People don't have short attention spans:
They have short consideration spans: they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.
Example
- great perks (short pleasure, hooks)
- dedicated content (connectedness)
- club (connectedness)
Happiness is really just about four things: