sales copy are text that are written to convert a visitor to a customer and are used mainly in landing page.
Consideration vs Attention Span
People don't have short attention spans:
- They finish 3 hour Joe Rogan episodes.
- They binge 14 hour shows.
They have short consideration spans: they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.
- great perks (short pleasure, hooks)
- dedicated content (connectedness)
- club (connectedness)
Happiness is really just about four things:
- perceived control,
- perceived progress,
- connectedness (number and depth of your relationships),
- and vision/meaning (being part of something bigger than yourself).