Product - Prototype


Prototyping is not building the Minimal Viable Product but the Minimal Remarkable Product

I think Henry Ford once said, “If I'd asked customers what they wanted, they would have told me, 'A faster horse!'”
People don't know what they want until you show it to them.

Steve Jobs


  1. Talk to customers,
    • Listen to their pains not their solutions
    • What underlying job are they trying to accomplish?
  2. Rapid prototyping & user testing
  3. Build the solution to their problems
  4. Test the solution with them.
  5. Did it work? If not, goto step 1
  6. By the time you’ve reached this step, you’ve likely looped ~27 times.


Most helpful tools in the early days:

  • Customer interviews (5-10 needed).
  • UX testing sessions (3-5 needed).
  • Metrics (you’ll never have as large a sample size as you’d like — beware of telling too many stories with too little data).

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