Search Engine Results Page (SERP)

About

Search Engine Results Page (SERP) are the web pages served to users by a search engine.

The Url seen in the page is the canonical url ¹⁾

Articles Related

Content Type

There is basically two kind of content on the search result page:

• paid ads: at the top or at the end of the page called contextual ads - paid search focuses on optimizing the position of this ads
• organic which is the result of a query in the search database (not paid to be shown)

You may also find additional information such:

• the Knowledge Graph (Knowledge Box) of Google (the box at the top right side)
• Similar search query box
• Etc

Position

The position in Google Search can be queried and downloaded in the Search analytics of search console (not shown).

Documentation

• https://www.wordstream.com/serp