Ad - Interstitial Ad
About
Interstitial ads are full-screen pop-up ad|ads that cover the interface of their host app shown at natural transition points in the flow of an app
The pop-up is requested by an action of the user. This way, the pop-up is not blocked.
Articles Related
Example
This is an authorized flow of interstitial from the IAB.
Flow / Display
Display: at natural transition points in the flow of an app, such as:
- between activities
- or during pause (for instance, when the app is loading)
Options
- up to a 5-second delay before providing a close option
Choice: when an app shows an interstitial ad, the user has the choice to:
- either tap on the ad and continue to its destination
- or close it and return to the app.