Analytics - Segment

About

A set of users who share one or more similar attributes.

It divide your contacts into meaningful groups, so you can carry out more effective marketing.

For example, you could create a segment with all contacts from San Francisco.

Articles Related

By Age

• Actief segment
  • got an action in the last six months
• Inactief segment
  • called sleepers
  • no action in the last six months and a year and a half
  • you may wake up them with a email offer
• Zombies
  • without action longer than a year and a half
  • in average 40% of all users,
  • last email to ask if they still want to be on the newsletters if no reaction unsubscribe

Another example of e-commerce segments by age:

• Potential Customers: Contacts who haven't made a purchase from your store.
• Recent Customers: Contacts who have purchased in the past 30 days.
• First-time Customers: Contacts who have recently made their first purchase.
• Repeat Customers: Contacts who have placed at least two orders from your store.
• Lapsed Customers: Customers who haven't purchased in the past eight months.

Example

Automatic

• contacts that meet a segment's criteria will automatically enter it;
• contacts that no longer meet a segment's criteria will automatically leave it.