You define a type of your page.
See the full list at Full
Schema.org vocabulary can be used with many different encodings, including:
Web Page Metadata - Json-Ld syntax
<script type="application/ld+json">{
"@context": "http://schema.org",
"@id": "https://doi.org/10.34735/ped.2018.1",
"url": "http://ped.fz-juelich.de/da/2018crowdqueue",
"additionalType": "Collection",
"name": "Crowds in front of bottlenecks from the perspective of physics and social psychology ",
"author": [
{
"name": "Forschungszentrum Jülich",
"@type": "Organization",
"@id": "https://ror.org/02nv7yv05"
},
{
"name": "Ruhr University Bochum",
"@type": "Organization",
"@id": "https://ror.org/04tsk2644"
},
{
"name": "University of Wuppertal",
"@type": "Organization",
"@id": "https://ror.org/00613ak93"
}
],
"publisher": {
"@type": "Organization",
"name": "Forschungszentrum Jülich"
}
}</script>
From https://schema.org/WebPage#subtypes