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Marketing Automation are automated Campaign that are created in the form of a workflow

Generally, the campaign starts by searching engagement with the user

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Format

Workflow format:

• trigger:
  • Contact Driven: interactions from the user (visiting a page, opening an email, …).
  • Time Driven: after a delay, on a specific date, at predefined time intervals
• action:
  • assignment to a new segment
  • sending an email
  • …

Execution

Campaigns:

• are executed sequentially
• once per contact (a contact will not enter twice the same campaign)

Documentation / Reference

• https://www.mautic.org/docs/en/campaigns/campaign_builder.html