What is a Campaign?
About
A campaign is a series of operations designed to reach a goal.
Campaigns are marketing workflow that search to engage with the user
See Marketing - Automation (Campaign Automation)
If you:
all promoting the same product … you are witnessing a marketing campaign.
DSP execute campaigns.
Type
Example
After processing of an Activity Feed (Data from Purchase, Navigation, …)
Targeted campaign - target contacts who made certain purchases. Segmentation lets you view and send to customers based on what they order, when they order, how much they spend, and other criteria.
Promote best-selling products or special offers.
Order Notifications: automation to send order notifications like receipts, shipping confirmations, and more.
Product retargeting email: to remind visitors about an item they viewed on your site. Sort of a follow up email that can include custom links and product recommendations.
Google Remarketing Ads - Google remarketing ads are a form of web
retargeting that shows ads to people who've visited your website or landing page.
Abandoned cart email
Product Recommendation
Purchase Activity Segmentation
Tag
via What are the UTM (Urchin Tracking Module) known as Campaign Parameters?
http://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=camp1&utm_term=keyword&utm_content=content