About

A campaign is a series of operations designed to reach a goal.

Campaigns are marketing workflow that search to engage with the user

See Marketing - Automation (Campaign Automation)

If you:

• see a billboard,
• scroll past a sponsored Instagram post,
• receive a email

all promoting the same product … you are witnessing a marketing campaign.

DSP execute campaigns.

Type

• marketing (newsletter ???)
• advertising

Example

After processing of an Activity Feed (Data from Purchase, Navigation, …)

• Targeted campaign - target contacts who made certain purchases. Segmentation lets you view and send to customers based on what they order, when they order, how much they spend, and other criteria.
• Promote best-selling products or special offers.
• Order Notifications: automation to send order notifications like receipts, shipping confirmations, and more.
• Product retargeting email: to remind visitors about an item they viewed on your site. Sort of a follow up email that can include custom links and product recommendations.
• Google Remarketing Ads - Google remarketing ads are a form of web retargeting that shows ads to people who've visited your website or landing page.
• Abandoned cart email
• Product Recommendation
• Purchase Activity Segmentation

Tag

via What are the UTM (Urchin Tracking Module) known as Campaign Parameters?

http://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=camp1&utm_term=keyword&utm_content=content