Table of Contents

Customer - Churn Analysis

About

Churn is typically defined as

<MATH> \text{churn} = \frac{ \text{the number of churned customers} }{ \text{total customers}} </MATH>

Churn can be deceiving especially if your growth is accelerating (it will look lower than it actually is).

A customer churn:

When a customer churns, you are impacting your growth negatively.

Churn is typically rare but quite costly

Model

In a churn model:

Usage

Documentation / Reference