Add
structured data to your site to help Google understand the page: for example, a review, recipe, business, or event.
rich results: and
Meta description tags: Google sometimes uses tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.
Google Search
Google Search knowledge is also important as this is by far the most used
search engineCheck list
Too much
follow links can be seen as affiliate link.
Documentation / Reference