Robot - Follow / NoFollow instruction

Robots Useragent

Robot - Follow / NoFollow instruction


The follow or nofollow instructions tells bot:

  • to analyze or not the page for links.
  • to give credit to another page. (ie to endorse for ranking)


Value Level Description
nofollow Page Don't analyze the page for links
nofollow Hyperlink No endorsement, including passing along ranking credit to another page.


Page level: META

The meta name=“ROBOTS” tell visiting robots whether a document may be used to harvest more links.

In the following meta example a robot should neither index this document, nor analyze it for links.


Specific to a bot: googlebot cannot harvest links

<meta name="robots" content="nofollow">

On a link level with the rel attributes


<a href="" rel="nofollow">An example</a>

Links marked with rel attributes will generally not be followed.

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