Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process that search to optimize web content and websites to rank more highly on the organic search results of search engine.

• On-Page SEO: optimizing the web page structure and content
  • Every optimization starts with keyword research.
  • Which page am I trying to rank for what keyword?
  • SEO Experimentation
  • metadata
  • internal linking
  • page speed
• Off-Page SEO: optimizing the presence of the web site by improving the number of link to the website via:
  • social media,
  • link exchange (Search Engine - Backlink)
  • article (content marketing)
  • submission to search engine
  • submission to directory

• pagerank
• SEO Metrics - Domain Authority

Site owners have two main ways to suggest content for the snippets that we create:

• Add structured data to your site to help Google understand the page: for example, a review, recipe, business, or event. rich results:
• and Meta description tags: Google sometimes uses <meta> tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.

Google Search knowledge is also important as this is by far the most used search engine

• Too much follow links can be seen as affiliate link.
  • Verify the ratio between external/internal link.
  • Widely distributed links in the footers or templates of various sites

• https://medium.com/pinterest-engineering/demystifying-seo-with-experiments-a183b325cf4c (https://medium.com/pinterest-engineering/tagged/seo)
• Why does Pinterest dominate Google text search results?