Search Engine - How to advertise your website engine

About

If you want to advertise your internal search engine (search engine of your website), you can do it:

• via opensearch
• and via search_action

Type

OpenSearch

Check the dedicated page: What is OpenSearch and how to use it?

Search Action

Search Action is a potentialAction ld+json metadata ¹⁾

Example:

   
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.example.com/",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://query.example.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}

Documentation / Reference