Search Engine Results Page (SERP) are the web pages served to users by a search engine.
The Url seen in the page is the canonical url 1)
There is basically two kind of content on the search result page:
- paid ads: at the top or at the end of the page called contextual ads - paid search focuses on optimizing the position of this ads
- organic which is the result of a query in the search database (not paid to be shown)
You may also find additional information such:
- the Knowledge Graph (Knowledge Box) of Google (the box at the top right side)
- Similar search query box
The position in Google Search can be queried and downloaded in the Search analytics of search console (not shown).