Search Engine Results Page (SERP)


Search Engine Results Page (SERP) are the web pages served to users by a search engine.

The Url seen in the page is the canonical url 1)

Content Type

There is basically two kind of content on the search result page:

  • paid ads: at the top or at the end of the page called contextual ads - paid search focuses on optimizing the position of this ads
  • organic which is the result of a query in the search database (not paid to be shown)

You may also find additional information such:


The position in Google Search can be queried and downloaded in the Search analytics of search console (not shown).


Discover More
Featured Snippet
Google Search

Title - The title of the site. URL - The URL of the result. Snippet - A description of the page description meta tag search...
HTML - Canonical URL

URL A canonical url is a URL that has a canonical value identifier for a web page meaning that the value should be unique on the internet scope. This is the URL that people will see in: the search...
Card Puncher Data Processing
Organic Traffic

Organic traffic are visitors that comes from the pages of a search engine (without being promoted/paid). To improve this kind of traffic is called search engine optimization (SEO).
Pagerank is a metrics of the importance of a page on the web

This page shows some insight on what it's and how it's calculated
Google Search Console Links
Search Engine - Backlink (Internal / External Link)

A backlink is a link that points to a page. Technically, it means that the href attribute of the link has the same value than the url of the page. backlinks are important for search engine optimization...
Search Engine - Google Search Console

The Google Search Console is an application that gives you insight on how the google search engine see your web site (ie property) You can see: the number of time you have appeared on the search result...
Search Engine - Search Index

A search index is an index of token (word) to web page A search engine query it in order to return result. It's structure is inverted index meaning that it maps word to URL (page) The search index is...
Search Engine Optimization (SEO)

Add structured data to your site to help Google understand the page: for example, a review, recipe, business, or event. rich results: and Meta description tags: Google sometimes uses search engine Too...
What is Domain Authority? (SEO Metrics)

domain authority is a ranking score developed by the SEO software company Moz that try to predicts the rank on search engine results pages (SERP) of a domain. Domain authority ranges from a score of 1...

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