Search Engine Results Page (SERP)


Search Engine Results Page (SERP) are the web pages served to users by a search engine.

The Url seen in the page is the canonical url 1)

Content Type

There is basically two kind of content on the search result page:

  • paid ads: at the top or at the end of the page called contextual ads - paid search focuses on optimizing the position of this ads
  • organic which is the result of a query in the search database (not paid to be shown)

You may also find additional information such:


The position in Google Search can be queried and downloaded in the Search analytics of search console (not shown).


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