Table of Contents

About

color emotion (known also as color psychology) is based on the human feeling that a color evokes.

This is also known as color meaning or symbolism 1)

You should always consider the context. For instance, red is regarded:

  • in many Asian countries such as India and China, as the color of happiness, wellbeing, and good fortune,
  • in many Western countries, as the color of passion, power, love, danger, excitement.

With this knowledge and the different color pallette, you are ready to create beautiful and meaningful theme.

List

Red

Red:

  • western country: passion, power, love, danger, excitement, warmth, heat, energy
  • asian countries (India, China): happiness, wellbeing, and good fortune

Pink

Pink is regarded widely in the western world as the color of femininity.

Pink:

  • nurturing, gentleness, sincerity, warmth
  • sentimental or romantic (dusty pink)
  • youthfulness (hot pink)

Orange

Orange:

  • fun, freedom, warmth, comfort, playfulness,
  • activity and energy,
  • creativity and energy,
  • fresh and healthy
  • adventure and youthfulness

Located in the visual spectrum between the warmth of red and the optimism of yellow.

Others

  • Blue: calm, trust, competence, peace, logic, reliability
  • Green: health, nature, abundance, prosperity
  • Yellow: happiness, optimism, creativity, friendliness
  • Purple / violet: luxury, mystery, sophistication, loyalty, creativity
  • Brown: nature, security, protection, support
  • Black: elegance, power, control, sophistication, depression
  • White: purity, peace, clarity, cleanliness

Temperature

Note that the temperature of a color evoke different feelings:

  • warm : coziness and energy,
  • cool: serenity and isolation.
1)
Color meaning and Symbolism