About

Where goes the eye in a page ?

Visitor's attention by order on a page:

1. The top left corner and banner
2. Images receive the greatest level of attention.
3. Headlines
4. Text (at least is scanned)

This experiment are used to place ad on a page

Catch

• UI - Bold
• section/headers

Eye Heatmap

Place a component slightly left of center in a display to get it the most attention.

See also:

• Google Golden Triangle
• businessinsider.com - eye-tracking-heatmaps

Golden triangle, same as F-Pattern - F-Layout (Golden triangle)

• New York Times homepage. Images and special text boxes won out.

Banner Blindness

Ad - Banner (Display)

Position

from http://www.usability.at/ - people are looking more at the words on the left than at the large man's face on the right.