Table of Contents

About

Banner advertising consists of placing a graphical banner advertisement (typically, a 468×60 pixels) on a web page.

Display ads are advertisements you view from a web browser (on a computer or mobile device).

They are the ads you see while browsing.

They can be banner ads shown on the top of the page or skyscrapers running up the sides.

It's an ad format

Example

Mobile Adhesion Banner

Role

The role is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement.

Size

See Ad - Size

Implementation

This form of monetization is implemented by both

Blindness

UI - Visitor Eye (Visitor's attention)

Banner Blindness

Documentation / Reference