Ad - Line item

About

A line item is a line of an order that represents an order for one ad to show (An order may have several ad)

It describes a set of requirements for an ad to be selected in order to show.

Articles Related

Properties

• price
• one or more creative
• priority. Example with admanager, see Google Ad Manager - Line Item

Goal

The line item type Sponsorship, network, and House are percentage-based goals whereas the other ar quantity based

Example

Header bidding

Advertising - Header Bidding (Advance or Pre-bidding) with a:

• 0.01 increment, capped at 10 ⇒ 1000 line items
• 10 creative sizes
• 5 bidders

Total: 1000 x 10 x 5 = 50,000 line items and creatives

Documentation / Reference

• http://prebid.org/adops/step-by-step.html
• http://prebid.org/overview/how-to-simplify-line-item-setup.html
• https://developers.google.com/ad-manager/api/intro#lineitem
• Admanager - Line Item Types and Priorities