Web Analytics - Click Through Rate (CTR)

About

CTR is a web metrics that count the number of click that occurs after a user has seen a document.

Articles Related

Usage

• It's an ad metric that counts the number of click by impression.
• It's also an email metrics, it counts the number of click by email opened or send.

Tracking

The tracking and analytics occurs via UTM parameters

Documentation / Reference

• wiki/Click-through_rate