About

Ad Exchange is an auction house.

It provide:

• a sales channel to publishers and ad networks
• and an aggregated inventory to advertisers.

Ad Exchange:

• is also an ad network
• aggregate multiple ad networks.

Ad exchanges business models and practices may include features that are similar to those offered by ad networks.

Networks and buyers compete for each ad impression in real time.

Articles Related

List

• https://www.fyber.com/fyber-fairbid/
• MoPub
• AppNexus
• TrustX
• Pubmatic
• AdExchanger (Adx)

In order:

• Advertising - Index Exchange
• Rubicon
• OpenX