A person or company that makes content (inventory) available for consumption.
The drive to sell (papers, ads, products) is naturally somewhat at odds with the idea of editorial accuracy and measured factual reporting.
Site publishers who don’t have an ad-serving platform that can deliver a contextual ad to a single page or group of pages are more likely to see a low cost per click.
Publisher size depends on your partner.
| Category | Page views per month |
|---|---|
| Very Small | 0 < 500k |
| Small | 500k < 5 million |
| mid-sized | 5 - 20 million |
| Big | > 20 million |