About

The physical location of an ad unit on a page is called a slot.

The best location are a balance between user experience and revenue (ie where the user will expect the ads)

The tracking of attention via the eye gives you insight on the best location.

On a web page, it's physically a div element.

Articles Related

Type

• premium slots: top of homepages

List

• Sidebar Middle
• Sidebar Bottom
• Sidebar Floating
• Top Of Page
• Under Page Title
• Under First Paragraph
• Under Second Paragraph
• Bottom Of Page
• In-Content 1
• In-Content 2
• In-Content 3
• In-Content 4
• In-Content 6
• In-Content 7
• In-Content 8
• In-Content 9

• Anchor (pop-up located at a fix location (bottom, top, corner)