Ads - Topology of a transaction

About

Topology of a transaction

Articles Related

List

• the Ads - Client (merchant, retailer or brand)
• Ad - Advertiser
• Ads - Agency
• Web Analytics - Event (Hit) - Data Collected
• Ads - DSP (Demand-side platform)
• Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers.
• Ad - Sell-Side Platform (SSP)
• Ad - Ad Network (Vendor) (manages the ads transaction)
• Publisher (Media Company, Affiliate, Seller, Supply partner)
• Ad - Consumer (Customer, Visitor)
• Data Aggregator

Documentation / Reference

• http://data.iab.com/ecosystem.html