Ad - Sell-Side Platform (SSP)

About

Sell-Side Platform (SSP) is a platform that premit publishers to:

• to manage their advertising space inventory
• to fill it with ads,
• and receive revenue

An auction house is an aggregate of SSP.

A SSP is a software platform that is optimized for publishers whereas a DSPs (demand-side platform) is optimized for the brands.

An ad networks generally combine:

• a Sell-Side Platform (SSP) component
• along a DSP (demand-side platform).

Articles Related

Service

• Sell Side Platforms provide outsourced media selling and ad network management services for publishers.
• Sell-side platforms are typically differentiated from ad networks in not providing services for advertisers.
• DSPs (demand-side platform) and Ad Networks often buy from Sell Side Platforms.

List

Provider of a SSP.

Non Exhaustive:

• Ad - AdSense
• Google - AdManager (Gam | Dfp )
• AppNexus,
• RubiconProject,
• Facebook Audience Network,
• Pubmatic,
• SpotX

Documentation

• wiki/Supply-side_platform