Table of Contents

Ads - Impression

About

An impression is when a ad shows on a web site (property).

It doesn’t take into consideration whether or not the user viewed the ad.

In CPM, the total recorded count of each viewable ad's impressions is what pays publishers.

Viewable

It’s important to understand that:

See Ad - Viewable Impression

Process

To known how an ad is selected and server in order to create an impression. See Ad - Serving (and selection)