Business Intelligence Application

Business Intelligence Application is also known as :

• OLAP Application
• Enterprise Performance Management applications
• Analytic applications

You may find also Bi Data Quality Application such as :

• Master Data Management (MDM)

Some BI applications are common for all types of enterprise, others are specific to some industries.

You use them for/to :

• Budgeting
• Forecasting and seasonal planning
• Financial consolidations and reporting
• Customer and product profitability analysis
• Price, volume, and mix analysis
• Executive information systems
• model complex scenarios,
• forecast business trends,
• perform “what-if” analyses.

Although OLAP applications are found in widely divergent functional areas, all require the following key features:

• Multidimensional views of data
• Calculation-intensive capabilities
• Time intelligence

Example of predictive analytics applications:

• customer segmentatiion,
• up-sell en cross-sell,
• campagne management,
• customer acquisition
• customer retention

• Oracle Business Intelligence Application (OBIA)

Finance departments use OLAP for applications such as :

• budgeting,
• activity-based costing (allocations),
• financial performance analysis,
• and financial modeling.

Sales departments use OLAP for :

• sales analysis and forecasting.
• Understand the health of the pipeline
• Improve Sales forecast accuracy
• Track the performance of the sales team
• Allocate resources based on customer value and needs
• Increase revenue through better lead tracking and management

Marketing departments use OLAP for :

• market research analysis,
• sales forecasting,
• promotions analysis,
• customer analysis,
• and market/customer segmentation.

You use the Marketing Intelligence to

• Identify high-potential customer segments that maximize the ROI
• Identify products most likely to appeal to different customer segments
• Identify up-sell opportunities
• Determine the effectiveness of marketing campaigns
• Understand which message, package and vehicle works best on each customer segment
• Measure the ROI of each campaign, track the gifts and program costs

Typical manufacturing OLAP applications include :

• production planning and defect analysis.

Because the more the packaged content has to be customized, the more rapidly it diminishes the value of the packaged application

While one of the primary methods for doing this is to make it easier to use by non-technical employees, I believe another way is to provide concrete, readily comprehendible examples.

The TV coverage on election night demonstrated both.