Color - Emotion
Table of Contents
About
color emotion (known also as color psychology) is based on the human feeling that a color evokes.
meaning / symbolism 1)
Always consider the context. For instance, red is regarded:
- in many Asian countries such as India and China, as the color of happiness, wellbeing, and good fortune,
- in many Western countries, as the color of passion, power, love, danger, excitement.
List
Red
Red:
- western country: passion, power, love, danger, excitement, warmth, heat, energy
- asian countries (India, China): happiness, wellbeing, and good fortune
Pink
Pink is regarded widely in the western world as the color of femininity.
Pink:
- nurturing, gentleness, sincerity, warmth
- sentimental or romantic (dusty pink)
- youthfulness (hot pink)
Orange
- fun, freedom, warmth, comfort, playfulness,
- activity and energy,
- creativity and energy,
- fresh and healthy
- adventure and youthfulness
Located in the visual spectrum between the warmth of red and the optimism of yellow.
Others
- Blue: calm, trust, competence, peace, logic, reliability
- Green: health, nature, abundance, prosperity
- Yellow: happiness, optimism, creativity, friendliness
- Purple / violet: luxury, mystery, sophistication, loyalty, creativity
Temperature
Note that the temperature of a color evoke different feelings:
- warm : coziness and energy,
- cool: serenity and isolation.