Color - Emotion

color emotion (known also as color psychology) is based on the human feeling that a color evokes.

meaning / symbolism ¹⁾

Always consider the context. For instance, red is regarded:

• in many Asian countries such as India and China, as the color of happiness, wellbeing, and good fortune,
• in many Western countries, as the color of passion, power, love, danger, excitement.

Red:

• western country: passion, power, love, danger, excitement, warmth, heat, energy
• asian countries (India, China): happiness, wellbeing, and good fortune

Pink is regarded widely in the western world as the color of femininity.

Pink:

• nurturing, gentleness, sincerity, warmth
• sentimental or romantic (dusty pink)
• youthfulness (hot pink)

Orange:

• fun, freedom, warmth, comfort, playfulness,
• activity and energy,
• creativity and energy,
• fresh and healthy
• adventure and youthfulness

Located in the visual spectrum between the warmth of red and the optimism of yellow.

• Blue: calm, trust, competence, peace, logic, reliability
• Green: health, nature, abundance, prosperity
• Yellow: happiness, optimism, creativity, friendliness

• Purple / violet: luxury, mystery, sophistication, loyalty, creativity

• Brown: nature, security, protection, support
• Black: elegance, power, control, sophistication, depression
• White: purity, peace, clarity, cleanliness

Note that the temperature of a color evoke different feelings:

• warm : coziness and energy,
• cool: serenity and isolation.