Data Mining - Attribute (Importance|Selection) - Affinity Analysis

Attribute importance is a supervised function that identifies and ranks the attributes that are most important in predicting a target attribute.

Oracle Data Mining does not support the scoring operation for attribute importance.

An attribute importance model:

• are built on a population of interest to obtain information about that population,
• cannot be applied to separate data,
• returns and ranks the attributes that are most important in predicting a target value.

Finding factors associated with people who respond to an offer.

Given customer response to an affinity card program, find the most significant predictors.

• Oracle Data Mining 11g Release 2 Competing on In-Database Analytics