OBIEE 11G - Oracle Marketing Segmentation


Oracle Marketing Segmentation handles segmentation, which involves dividing a target audience into different segments given different criteria based on the subject areas.

When a segment is ready, users create lists of the contacts and accounts that satisfy the criteria for the segment. Users then specify whether to store the generated lists on the file system, in a database, or on a specified Content Server.


For users to store the lists on a Content Server, you must configure the connection to the Content Server by specifying the appropriate URL and credentials. You use Fusion Middleware Control to make this specification. You can also manually specify additional settings in the instanceconfig.xml file.

Documentation / Reference

Powered by ComboStrap